Mutter Museum Brand Identity
Mutter Museum Brand Identity
Flexible & Responsive Brand Identity & UI/UX Design
A rebrand of an existing museum with a flexible and responsive identity and a designed virtual experience that features its unique collections and exhibits.
The Goal
To build further interest and excitement around the museum and to make the exhibits accessible anywhere in the world through playful branding and clear app design.
The “U” can exist on its own.
It serves as a recognizable mark and the simplest form of the logo.
UI/UX Design
User personas and a site map were created to establish and understand the museum’s target audience. The prototype was mapped and designed using Adobe XD.
