The Fix Coffee Co.
The Fix Coffee Co.
Brand Identity + Package Design
Creating a brand for a coffee shop and package design for a coffee bean canister.
The Goal
Bring more customers into coffee shop locations through bright and personable branding and packaging (and packaging that has a benefit for the customer).
The Process
The idea for the brand started within a sketchbook, and from there, various logos were created until the final one was chosen. Packaging prototypes were explored for coffee bean canisters initially, and then later on, for a mug.
